Look under my guidelines file Essay Example | Topics and Well Written Essays - 750 words

Look under my guidelines file - Essay Example Here are five great advertisers’ capturing tricks that will amaze you. First, have you ever wondered why advertisers place the products and objects being promoted on the right hand of the promoting artists? I bet you have never realized this fact. What this achieve is the power to identify with. Majority of people in the world, as so is in every random population, are right-handed. Having the object being promoted, say a new drink, held in the right-hand makes the advertisement easy to identify with for a large portion of the population. It makes the audience feel that they can also comfortably do the same. This is as opposed to having them imagine a drink in their non-predominant hand. Try to imagine a popular drink advertisement with the product in your left hand. It feels awkward, doesn’t it? Buying is all about decision. Whether planned or impulsive, decisions arise from a attraction of the mind. One great trick that elicit decision is emotions. Advertisers bring out the emotional attraction in advertisements through the use of color. Different colors call for different emotions. When it is red, excitement and happiness is expected. When blue, serenity and some level of seriousness is expected. Similarly, when it is green, healthy and freshness are the audience’s expectations. Think of an advertisement for fresh vegetables done in brown. It seems wrong from the start. Advertisers know what you perceive to be right and expected. They will use this to their advantage and you will find yourself buying the product. Advertisers are also known to create simple threats that are rather innocent per se. For instance, a basic product may be labeled ‘must have’. To create the threat aspect, a limited offer of reduced price is imposed. A label like â€Å"For Today Only† will be embedded to ensure instant purchase by all those who see the advertisement. However, have you ever gone back to a store that had a â€Å"For Today Only†